Fraternal
Reassuring
Natural
Reassuring
Natural
The logo is a monogram (based on the initials of François Constant). It is a simple, effective and striking logo. It represents a tree whose branches cover the text to evoke protection.
Construction of logo
The logo was difficult to realize because of the amount of information to highlight. (as the fact of having a lot of writing). So we chose a symbolic design for a retranscripton of the company. The logo is based on geometric shapes with curves, for a question of fluidity and flexibility. We put François Constant in front to differentiate it from other MECS.
Black and white logo
The functioning of the logo in black and white.
The functioning of the logo in black and white.
Typography
The logo contains a Japanese font proW4 which is close to the fineness and softness.
The helvetica font (google font) for the current text because it is a linear font without serif which gives an optical harmony.
The logo contains a Japanese font proW4 which is close to the fineness and softness.
The helvetica font (google font) for the current text because it is a linear font without serif which gives an optical harmony.
Logo colors
The logo has two colors, green and blue. The colors are natural colors. Chosen to stay in the theme of nature, they represent a soothing side, and give a feeling of serenity.
The logo has two colors, green and blue. The colors are natural colors. Chosen to stay in the theme of nature, they represent a soothing side, and give a feeling of serenity.
Variations of the logo
Here are different declinations of the logo. They allow to be presented on different supports and so to work in complementary ways.
Here are different declinations of the logo. They allow to be presented on different supports and so to work in complementary ways.
Graphic elements
The graphic elements allow to have different patterns in the environment of the graphic charter. To install new movements while remaining faithful to the logo and the delicacy.
The graphic elements allow to have different patterns in the environment of the graphic charter. To install new movements while remaining faithful to the logo and the delicacy.
The colors
The different colors that are declined from the colors of the logo, are examples of uses on other supports and which remain in the originality of the graphic charter. (there are two proposals)
The different colors that are declined from the colors of the logo, are examples of uses on other supports and which remain in the originality of the graphic charter. (there are two proposals)
Business card
The business card, we have chosen to present you three (front and back), which for example could be a choice of each person for his business card, which remains personal and is related to your corporate communication.
The business card, we have chosen to present you three (front and back), which for example could be a choice of each person for his business card, which remains personal and is related to your corporate communication.
Commercial card
The commercial card, we have chosen to present you three of them (front and back), which for example could be a choice of each person for his commercial card, which remains personal and is related to your corporate communication.
The commercial card, we have chosen to present you three of them (front and back), which for example could be a choice of each person for his commercial card, which remains personal and is related to your corporate communication.
Header paper
The header paper remains quite simple with some elements related to the graphic charter that we present here.
The header paper remains quite simple with some elements related to the graphic charter that we present here.
Envelope
The envelope, we have chosen to present you three (front and back), which for example could be a choice of each person for his envelope, which remains personal and which could be chosen for different poles.
The envelope, we have chosen to present you three (front and back), which for example could be a choice of each person for his envelope, which remains personal and which could be chosen for different poles.
Setting in situation
The simulation allows to realize the result with all the main documents.
The simulation allows to realize the result with all the main documents.